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Preface to Marketing Management
Author Information
J. Paul Peter, Jr, James DonnellyProduct Details
ISBN: 9780078028847Publish Date: 01/11/2012
Publisher: McGraw-Hill/Irwin
Number of pages: 288
Description
Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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